The goal of this project was to increase foot traffic into the Purple showrooms. We noticed that the ad journey directing customers to the showrooms didn’t feel consistent across the various media channels. We wanted to create a more cohesive journey so customers felt familiar with the brand and guided into the showrooms. The various media channels included digital ads (paid media and social ads), billboards, signage around the showroom, etc).
Creative Directors: Taylor Leishman, Jackie Salway
Art Director: Sofia Svensson Huang
Assistant Art Director + Designer: Me
Copy writer: Maddie Roderick
Purple Retail Advertising
The Photoshoot
Our first step was to create imagery that we could use for our media channels. We decided on shooting in a studio setting where we could simulate natural light, but produce the environment we desired. I was the assistant art director on the project and helped source models, create compositional art, select and style wardrobe, and direct the stylists and photographer to execute the vision.
After the photoshoot, we pitched a cohesive retail campaign called “Reinvent Your Sleep.” This campaign consisted of various media channels, such as Billboards, signage, and digital ads.
To the right is showing how the various media channels would look cohesive with one another.
