Branding pieces created for a Purple event located up at the Montage hotel in Park City, Utah. This event was called “The Life Brief". As this event took place deep in the Wasatch Mountain range, the teams were able to find solice and channel their inner goals in order to envision the life they truly want. During this event, they listened to speaker and brand strategist, Bonnie Wan, who is the founder and creater of "The Life Brief." She gave the teams creative strategies and lead engaging activities including a Yoga session.

The intention of the event was to find and create a personal "Life Brief," which is a 1-2 sentence statement about what you want out of life.

The Purple Team branded this event with notebooks, stickers, sweatshirts, totebags, posters, and more to spark the energy needed to get the team's creativity and energy flowing, and to align the atomsphere with the boldness, bravery, and self-empowerment of deciding your "Life's Brief."